BETTING ON BRANDING
International bookmaker William Hill is about to make its biggest brand investment to date with a new advertising campaign, updated master brand and revised corporate identity.The mission is to become a global household name.
UK marketers are confident about employment prospects, according to a new survey conducted for Marketing Week magazine. This follows a year of budget cuts, cancelled pay rises and redundancies. Overall, around 43% expect hiring levels to increase.
CONTINUING TO SERVE
In a new agreement between the BBC and the All England Club, the broadcaster will retain domestic coverage rights for Wimbledon up to and including 2027. It is the longest partnership in sports broadcasting history.
CUSTOMERS FED UP
Poor service blamed on Covid-19 is leaving customers fed up, according to new research. People have been tolerant of delays as businesses coped with restrictions, but patience is running out and complaints are at their highest level for 12 years, the UK Institute of Customer Service has found. Sectors with the biggest issues are public transport and local government.
DIXONS CARPHONE PROFITS
Electricals and telecoms retailer Dixons Carphone has announced profits of £33 million for the last financial year, having tripled its number of contactable customers to 9.6 million. The company has attributed the success to advances in customer relationship management. Group revenues have risen to £10.3 billion.